How to Teach SDRs to Write Better Cold Emails
Buyers expect better. Sales teams have to adapt. Here are a few ways to train SDRs to write better cold emails that your buyers respond to.
sales email
Cold Emails Shouldn't Inform. They Should Build Curiosity.
One of the most effective strategies in cold email outreach is simple: Be curious. Here's why, and how to use it in your day to day.
7 Email Deliverability Myths Busted
Deliverability is an ever-changing yet always important topic. We spoke with Sam Tuke at Lightmeter and discovered seven huge deliverability myths.
Why Mobile Optimization Matters for Your Sales Emails
One thing you're probably not thinking about when writing your cold emails? How it looks on your reader's phone. Here's why mobile is everything.