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personalization

A Personalization Framework For When You Have No Info

A Personalization Framework For When You Have No Info

It happens often—you begin your research process only to find nothing about your prospect online. Here's a simple framework you can take and use in these moments.
By Chelsea Castle Mar 31, 2023
How to Build a Cold Email Personalization Process

How to Build a Cold Email Personalization Process

When you personalize vs. send a template, you can expect a 50% → 250% increase in reply rates. Here's how to make the process efficient.
By Will Allred Jan 31, 2023
Nothing to Personalize Your Cold Email With? Build Relevant Back Ups.

Nothing to Personalize Your Cold Email With? Build Relevant Back Ups.

You may run your personalization process and come up empty-handed. Here's how to scale personalization by building backups.
By Will Allred Jan 13, 2023
How to Segment Your Cold Email Lists - Individualization at Scale

How to Segment Your Cold Email Lists - Individualization at Scale

Most salespeople are segmenting their list wrong. Here's how to optimize your list segmentation and create segments that work.
By Will Allred Jan 12, 2023
Cold Email Personalization: to Reuse or Not to Reuse?

Cold Email Personalization: to Reuse or Not to Reuse?

Should you reuse emails? What about personalization research? No and yes. Here's how to make the most of your personalization efforts.
By Will Allred Jan 5, 2023

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