A Personalization Framework For When You Have No Info
It happens often—you begin your research process only to find nothing about your prospect online. Here's a simple framework you can take and use in these moments.
personalization
How to Build a Cold Email Personalization Process
When you personalize vs. send a template, you can expect a 50% → 250% increase in reply rates. Here's how to make the process efficient.
Nothing to Personalize Your Cold Email With? Build Relevant Back Ups.
You may run your personalization process and come up empty-handed. Here's how to scale personalization by building backups.
How to Segment Your Cold Email Lists - Individualization at Scale
Most salespeople are segmenting their list wrong. Here's how to optimize your list segmentation and create segments that work.
Cold Email Personalization: to Reuse or Not to Reuse?
Should you reuse emails? What about personalization research? No and yes. Here's how to make the most of your personalization efforts.