It happens often—you begin your research process only to find nothing about your prospect online. Here's a simple framework you can take and use in these moments.
When you personalize vs. send a template, you can expect a 50% → 250% increase in reply rates. Here's how to make the process efficient.
You may run your personalization process and come up empty-handed. Here's how to scale personalization by building backups.
Most salespeople are segmenting their list wrong. Here's how to optimize your list segmentation and create segments that work.
Should you reuse emails? What about personalization research? No and yes. Here's how to make the most of your personalization efforts.