Conquer Conferences: Lavender's Ultimate Event Playbook
Events are a lot of work with a hefty price tag. Preparation is key. Our playbook shows you how to set yourself up for success (and ROI).
Latest
Lavender’s Secret Sauce for Onboarding New SDRs
Onboarding can present challenges to a proper learning process. And for managers, it's difficult to measure onboarding efficacy. Unless, of course, you have Lavender. Here's how the tool dramatically helps onboarding.
Multithreading: The Art of Building Trust Through Prospecting
Multithreading is powerful when done correctly. Here's how to use multithreading to build trust and power quality opportunities (plus a way to test your abilities at the end).
Building Your Own Sales Email Benchmarks
The trick to establishing benchmarks should not concern someone else's metrics. Try out this email benchmark creation process and let us know how it goes.
How to Stand Out in Sales: Write Call-Prep Notes Your AE Will Love
The SDR to AE handoff process is crucial. Crafting effective call prep notes is one of the best ways to make this process smooth for all parties. Here's a template and a few tips to find deal note success.
Scaling Outbound: Building a Sustainable Foundation for Success
Scaling outbound sales effectively and efficiently? Easier said than done. Here are three steps to scale in a way that works.
How LinkedIn Helps You Get Better at Sales
Interacting with LinkedIn creators is one of the best ways to improve your cold email skills. Here's how.
Breaking the event marketing mold: How Lavender painted London purple
On the heels of another SaaStr event, we're pulling back the curtain on how we think and strategize our atypical event marketing.
How to Email A Prospect Who Started A New Job
It's common to send a cold email when a prospect starts a new role. However, most of these emails are ineffective. Here's why and how to write a trigger event email that gets replies.
An Effective Email Framework for Job Seekers
The job search can be agonizing. We're here to help make it easier with an email framework to help you get replies when applying for a role.
How I Used Lavender To Land a Job in SaaS Sales
Email writing can be a challenging and stressful part of the job search. Lavender is free for job seekers for this reason. Here's a story of how a recent grad used the tool to land his first SaaS job.
7 Tips for Using Video in Sales Emails
Standing out in a crowded inbox is a perpetual challenge. One of the best ways to make an impression is also the least utilized. Here's how to use video effectively in sales emails.
The One-Idea Rule
Clear is kind. Clarity is also how you write emails that get replies. Use this rule to increase your writing clarity and get results.
How to Write Cold Email Subject Lines that Get Opens
What good is your email if no one opens it? Your subject line is key. Here's what the data says to use (and avoid) to maximize email opens.
How to Bounce Back After Losing in Sales
Sales is a game of managing losses. It happens to everyone. Here are some helpful tips on how to bounce back from a sales loss from an AE who's been there.
Lavender Glossary: Email Deliverability Terms Made Simple
Have you ever avoided the topic of deliverability because it seemed too technical or intimidating? It's too important to be ignored, so we made the most common deliverability terms easy to understand.
9 Common Sales Email Mistakes and Lessons
Learning from mistakes is the best way to get better in sales (and in life). We rounded up 9 common email mistakes and what to do instead.
How to Build a Sales Email Cadence
Your cadence should pull your prospect in, not push them away. We break down best practices and how to build a cadence that gets results.
Getting Started: 4 Ways To Connect Cold Emails with Cold Calls
Cold outreach is tough, whether by phone or email, and connecting the two can be even harder. If you're just starting out as an SDR or BDR, this post is for you.
UPDATED: The Ultimate Compilation of Lavender Sales Email Frameworks
Getting results from your cold emails starts with using solid frameworks. Here are 16 of our best sales email frameworks and how to use them.
A Personalization Framework For When You Have No Info
It happens often—you begin your research process only to find nothing about your prospect online. Here's a simple framework you can take and use in these moments.
How to Use ChatGPT for Sales Emails
ChatGPT can potentially streamline your sales email process, but it can also hurt you. Here's what you need to know, plus a framework and prompt examples.
What is ChatGPT and Why Should You Care
As ChatGPT becomes more prevalent and integrated into daily life, it's important to understand what it is and how it will affect the future of work.
Cold Email 101: How to Write Emails People Actually Read (and Reply To)
It’s harder than ever to sell right now. No need to fret; we’re here to help. Cold email is one of the most effective methods for outbound sales prospecting. You need to lean into it more than ever for success in this climate. Here’s everything you need to feel confident with cold email.
Want to Write Better Cold Emails Faster? Here's How to Build Frameworks.
Why does it take sellers so long to write a good cold email? We don't teach them how. Here's how to adopt frameworks to get real email results.
How to Build a Cold Email Personalization Process
When you personalize vs. send a template, you can expect a 50% → 250% increase in reply rates. Here's how to make the process efficient.
Nothing to Personalize Your Cold Email With? Build Relevant Back Ups.
You may run your personalization process and come up empty-handed. Here's how to scale personalization by building backups.
The Secret to Sending Cold Emails During the Holidays
Selling during the holiday season is tough. Here's some advice to break through the busyness and send emails that still get replies.
How to Segment Your Cold Email Lists - Individualization at Scale
Most salespeople are segmenting their list wrong. Here's how to optimize your list segmentation and create segments that work.
How to Use Case Studies in Cold Email: The "BAR" Method
Stop sending case studies in your cold sales emails. Here's how to use the BAR method to get more positive replies.
6 Reasons Why No One Reads Your Emails
The majority of emails people receive go unread. Here are six things affecting your open rates, and how to change them to get more replies.
The Importance of Logic and Flow in Cold Emails
Writing emails is hard. Here are some tips to help improve the logic and flow of your cold email writing.
How to Recruit with Cold Emails
The market is hot. You have less time to email. And your words matter more than ever. Here are tips for writing stellar recruiting emails.
Ultimate Framework for Your Follow-Up Email After a Cold Call
We've all been there. "Can you send more info in an email?" Here are actionable tips on writing and nailing that follow-up email after a cold call.
How to Email "Soft" Inbound Leads
Not all leads are "cold," but they might not be ready to buy or see a demo. Here's what to say and how to maximize your shot.
Design Better Email Cadences: Sprint > Marathon
Email cadences are a sprint, not a marathon. Treat them accordingly. Here are tips on how.
Data says: The Shorter, the Better for Your Cold Email
Our data shows that the optimal cold email length is between 25 and 50 words. Here's why, and how to write an effective, short email.
How to Teach SDRs to Write Better Cold Emails
Buyers expect better. Sales teams have to adapt. Here are a few ways to train SDRs to write better cold emails that your buyers respond to.
Cold Emails Shouldn't Inform. They Should Build Curiosity.
One of the most effective strategies in cold email outreach is simple: Be curious. Here's why, and how to use it in your day to day.
The Case for Email Frameworks > Email Templates
Cold email templates are suboptimal, at best. Email frameworks get results. Here's why, and how to use frameworks on your team.
A New Method for Cold Email Subject Lines
How do you expect to get a reply if no one opens your email? Your subject line is the ultimate first impression setter. Here are a few tips that make all the difference.
Cold Email Personalization: to Reuse or Not to Reuse?
Should you reuse emails? What about personalization research? No and yes. Here's how to make the most of your personalization efforts.
Email Cadence Strategies to Keep You Top of Mind
Sometimes an effective cadence doesn't have to be long. Sometimes it's better off being... small. Steal our mini-cadence strategy for more meetings.
7 Email Deliverability Myths Busted
Deliverability is an ever-changing yet always important topic. We spoke with Sam Tuke at Lightmeter and discovered seven huge deliverability myths.
Unsure Tones Get More Replies
If you're unsure of what tone is best to use in email, you're already on track. Our data shows the tentative tones lead to high reply rates.
How to Set Up Your Video in a Sales Email + Framework
Nailing a video in your sales outreach is both a science and an art. Here's several tips plus a framework for how to make video work for you.
How to Approach LinkedIn DMs
Prospecting on LinkedIn isn't that different than sending a cold outreach email. Similar practices apply. We break down our effective approach here.
Why Mobile Optimization Matters for Your Sales Emails
One thing you're probably not thinking about when writing your cold emails? How it looks on your reader's phone. Here's why mobile is everything.