Ultimate Framework for Your Follow-Up Email After a Cold Call

We've all been there. "Can you send more info in an email?" Here are actionable tips on writing and nailing that follow-up email after a cold call.

If you've been in sales long enough, you know this scenario.

You've chased a prospect for weeks... but today's the day. All of a sudden, they decide to pick up your cold call.

Excited, you run your script.

They stop you. "This sound interesting, but can you just send me more info? Email me."

Here's the problem. Most sellers have heard this. Fewer have sent the right follow-up email.

This is a trap.

Instead of treating it like you've broken through, treat it like another cold email.

The Ultimate Follow-Up Framework

My favorite cold email framework still applies:

"Hey, we just talked. I saw you were hiring for SDRs."

"I imagine you’re thinking about how they'll ramp. Usually, our customers focus on phones. But, email results lag."

"We’re helping reps at Sendoso ramp faster."

"They continue improving with our in-inbox assistant."

"Worth a chat?"__

I see way too many teams eager to send a 300-word proposal. Something big, bulky, and riddled with bullet points and hyperlinks.

Don't fall into that trap. Remember: The best practices still apply.

We wrongly jump to thinking that because they talked to us on the phone, they'll take the time to dig into that "info" they asked for.

They won't.

They pushed you into the triage that is their inbox. You have to be respectful of this space.__

What's crucial to being triage friendly? Your subject line.

It should include the following:

So it would look something like: "Lavender: Called About Ramp"

Don't go any longer than that.

You have to remember: You're not top of mind.

Adding detail won't help you. When you send all that info and those links, you're only removing the reader from the context of why you're there.

That lead is still cold. You just happen to know they have a pulse.

Keep following up.

Will Allred