How I Use Lavender As a Marketer
Lavender is for sellers. But it can make an impact in a marketer's workflow, too. Here's how.
Chelsea Castle
Conquer Conferences: Lavender's Ultimate Event Playbook
Events are a lot of work with a hefty price tag. Preparation is key. Our playbook shows you how to set yourself up for success (and ROI).
Lavender’s Secret Sauce for Onboarding New SDRs
Onboarding can present challenges to a proper learning process. And for managers, it's difficult to measure onboarding efficacy. Unless, of course, you have Lavender. Here's how the tool dramatically helps onboarding.
Breaking the event marketing mold: How Lavender painted London purple
On the heels of another SaaStr event, we're pulling back the curtain on how we think and strategize our atypical event marketing.
An Effective Email Framework for Job Seekers
The job search can be agonizing. We're here to help make it easier with an email framework to help you get replies when applying for a role.
7 Tips for Using Video in Sales Emails
Standing out in a crowded inbox is a perpetual challenge. One of the best ways to make an impression is also the least utilized. Here's how to use video effectively in sales emails.
How to Write Cold Email Subject Lines that Get Opens
What good is your email if no one opens it? Your subject line is key. Here's what the data says to use (and avoid) to maximize email opens.